Google Ads is a modern advertising platform. Google Ads are also called professional advertising platforms. With this smart advertising technique, your business reaches billions of users. Google ads are displayed in search engine results, YouTube videos, websites, and app promotions. In this way, business owners can offer their services as a product to potential customers. Google ads are available in different formats. Here, we will discuss some important formats for Google ads in Canada.
Search ads. When users search for something on a search engine using a specific keyword, they see search ads. Search engines display text-based search ads at the top or bottom of the search results. Moreover, search ads are highly effective in generating more sales and leads.
Display ads appear as banners or image ads on YouTube videos, websites, and mobile apps. They can also be called visual ads. Moreover, display ads are very beneficial in increasing brand awareness. If a user visits the website but cannot make a purchase, then display ads can compel them to do so.
Video ads: Videos displayed on YouTube or other video platforms. Video ads are considered more effective because they can provide customers with all important information related to the product or services. There are two types: skippable and non-skippable.
Shopping ads are beneficial for E-Commerce businesses. Companies and brands use shopping ads to promote their products or services. Brands or companies mostly use shopping aids to increase business volume.
App promotion ads specifically promote an app. These ads appear on Google Search, YouTube, or various apps and encourage users to download or start using the app.
Methods to measure the success of Google ads campaigns
The success of Google Ads does not depend on just one factor. Many elements influence a successful Google Ad campaign. Here, we will discuss some of the important factors.
Cost Through Rate (CTR). This factor tells us how many people are clicking on the ad campaign. For example, if 100 people saw the ad but only 10 people clicked, the click-through rate for that ad would be 10%. Besides, an ad campaign with a high CTR is interesting and beneficial for the audience.
Quality score. Google suggests a Quality Score for each Google advertising campaign, which ranges from 1 to 10. The score depends on three factors: the quality of the ad campaign, the expected CTR, and the quality of the landing page. Further, a good quality score means that the campaign is effective and profitable.
Conversion Rate. The positive action or purchase of a visitor is called the conversion rate. Besides, the conversion rate tells us how many audiences purchase after clicking on an ad campaign. For example, if a hundred people click on the ad campaign but only 5 of them make a purchase, then the conversion rate of this ad will be 5%. Further, a higher conversion rate means that you are adding a website that works well in marketing.
Cost per click (CPC) is the model that tells us how much one click costs. Businesses and brands decide the price of each click according to their budget. If the price of 20 clicks is 100 rupees, then the cost of one click will be 5. Moreover, the lowest CPC level is necessary for achieving profitable results.
Return on ad spend. This is the most important factor. This is called the output of an ad campaign. In this section, brands and businesses calculate the input and output of Google ads.
Bounce Rate. A low bounce rate is essential for successful marketing. The rate tells us how many users left your website without performing any action. If the bounce rate is high, the website is slow or has substandard products.
Monitor the ad campaign’s performance using the above factors. Handling all of the above factors effectively and professionally is necessary for a successful Google campaign.
FAQs
What is the role of the PPC model in Google Ads?
Google ads work on the principles of the pay-per-click model. A business owner can only be paid when someone clicks on their ad campaigns. Moreover, the company decides the price of the click according to its budget.
Can we run Google Ads for free?
No, you cannot run Google ads for free because this is a paid advertising platform. However, companies and businesses pay the ad cost according to the Pay Per Click model, which is cost-effective and beneficial.
Does Google Ads provide instant and best results?
Yes, Google ads provide instant and successful results in a short time because this advertising platform offers our products or services to the target customers.
